The Architecture of the Infinite Scroll: How Short-Form Content Rewires Neural Pathways
You have noticed it–the inability to finish a paragraph without the urge to check, to swipe, to refresh. The book lies open, its pages pristine, while your thumb hovers over the glass rectangle, seeking the next micro-dose of novelty. This is not mere distraction; it is the neuroplastic restructuring of the twenty-first-century brain, the colonisation…
